magazine 2
Posts
statement of intent
My cross-media production is a fashion magazine brand titled ÉTOILE , meaning “star” in French. The brand is positioned as a sophisticated, high-fashion publication that celebrates confidence, elegance and individuality. It targets a 16–25 demographic who are fashion-conscious, socially aware and aspirational. I have produced two magazine front covers , one featuring a female model and one featuring a male model and to go with the print products a contents page, alongside an accompanying online website , to meet the requirements of the brief and demonstrate digitally convergent media practice. Product 1: Magazine Front Covers/contents page In terms of media language, I have followed and subtly challenged the codes and conventions of high-end fashion magazines such as Vogue and Elle. Both covers use a clean layout, limited cover lines and a serif masthead to connote luxury and timelessness. The masthead ÉTOILE is placed prominently at the top of the page to establish a strong and r...
analysis of website 3 (GQ)
Design & Layout: Sleek, high-end design, optimized for desktop and mobile. A mix of editorial photo spreads, newsy headlines, and shoppable product carousels. Bold serif and sans-serif fonts convey a blend of tradition and modernity—suiting the aspirational tone of the brand. Predominantly black, white, and grey with occasional strong accent colours—reflecting sophistication and masculinity. Editorial portraits, luxury product photography, and celebrity close-ups are used to communicate lifestyle ideals. Article titles are stylish, often witty or punchy (“The New Rules of Style”, “How to Dress Like a Billionaire”). This reflects an editorial tone that is confident, informative, and aspirational. Tone of articles varies: some adopt journalistic seriousness (politics, tech), others are more lifestyle-focused (grooming, watches, sex). Videos, embedded social media, audio content (e.g., GQ Hype interviews). Interactive galleries, polls, and "Top 10" lists ar...
analysis of website 2 (glamour)
Design & Layout: The Glamour UK site has a minimalist, mobile-first layout. Clear category divisions (Beauty, Fashion, Lifestyle, Wellness, Entertainment, etc.) help guide users. Clean, white background with soft pastel accents or black/pink highlights creates a feminine, sleek, and approachable aesthetic. Sans-serif fonts create a modern, accessible tone—more casual than Vogue, suggesting mass appeal over elitism. Includes editorial-style photography mixed with social-media-like selfies and product flat lays, creating relatability. Conversational, friendly, and inclusive ("Here's what you need to know," "Real talk"). Headlines are often listicles or questions (“Is This the Best Sunscreen Ever?”), optimized for SEO and click-throughs. Diversity and Inclusion: Focuses on women and marginalised genders. Content often reflects a feminist stance, promoting empowerment, body positivity, and self-care. Articles about periods, sexual health, and f...