statement of intent
My cross-media production is a fashion magazine brand titled ÉTOILE , meaning “star” in French. The brand is positioned as a sophisticated, high-fashion publication that celebrates confidence, elegance and individuality. It targets a 16–25 demographic who are fashion-conscious, socially aware and aspirational. I have produced two magazine front covers , one featuring a female model and one featuring a male model and to go with the print products a contents page, alongside an accompanying online website , to meet the requirements of the brief and demonstrate digitally convergent media practice. Product 1: Magazine Front Covers/contents page In terms of media language, I have followed and subtly challenged the codes and conventions of high-end fashion magazines such as Vogue and Elle. Both covers use a clean layout, limited cover lines and a serif masthead to connote luxury and timelessness. The masthead ÉTOILE is placed prominently at the top of the page to establish a strong and r...